Top Beauty Retail Apps on Android in Ghana: Q1 2025 Performance

The first quarter of 2025 saw varied performance among the top beauty retail applications on the Android platform in Ghana. According to Sensor Tower data, these apps experienced different trends in downloads and active users.

FM Cosmetics - Beauty Shop observed a consistent pattern in weekly downloads, peaking at 176 in the final week of March. This app maintained a stable interest among users, although revenue data was not recorded for this period.

Think Dirty from Think Dirty Inc. saw a significant rise in downloads, starting from just 8 in early February and reaching 244 by the end of the month. Weekly active users increased steadily, rising from 444 in mid-February to 826 at the end of March, indicating growing engagement.

Oriflame experienced a modest increase in downloads throughout the quarter, with weekly numbers fluctuating around the 50 mark. The app's active user count remained relatively stable, ending the quarter at 658.

Human Hair Wigs Wholesale Shop displayed a downward trend in downloads, starting at 64 in early February and declining to 26 by mid-March. This trend suggests a decrease in new user acquisition over the quarter.

Purplle Online Beauty Shopping showed a decline in both downloads and active users as the quarter progressed. Downloads dropped sharply from 85 in late January to zero by the end of March, while active users decreased from 253 to 132 over the same period.

These insights provide a snapshot of the current market dynamics for beauty retail apps in Ghana, with more detailed analysis available through Sensor Tower.